About


Loyal was founded following the loss in recent years of both of our founders’ family dogs. The experience taught us that there’s a better way to experience the loss of a pet than the robotic, assembly line experience of getting a pet cremated today. When we were looking at ways to memorialize our pets life and honor them for all they’d given to our families, we had a hard time finding products and experiences that were worth the value we put into our dogs.

Therefore, we knew we had to start Loyal and be the first pet focused end of life company. Everything we do is focused on providing honor and a legacy to the pets that bring us so much joy and happiness. Even though they’re no longer with us, we want to memorialize them in a way that will help us to remember to show others unconditional love the way they did each and every day.